Test

Dsquad
Dsquad – Get Found Online

What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Why do we use it?

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem

Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable.

If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

Test
Anvesh

How social media help a student to learn better

Dsquad
Dsquad – Get Found Online

Social media

Prior to the advent of the Internet and mobile phones, people used to interact with one another through snail mail, landlines and personal meetings. Once the Internet and mobile phones made their entry the interaction changed drastically to include conversations and messages over mobile phones and longer communication through emails. With smartphones and computers, these interactions took on an audiovisual character and people started interacting with videos. Today, the ubiquitous smartphone is the premier communication device.

With the growth of smartphones, a new phenomenon erupted in the form of social media. Social media networks exploded uniting people all over the world irrespective of their language or location. They could communicate with anyone, anywhere, anytime as though they were speaking to one another face-to-face. The penetration levels are huge with nearly 3.2 b active social media users. Obviously, Internet penetration is far higher in developed countries than in developing countries.

While social media took the world by storm, people started looking at social media as a tool of marketing and spawned the growth of Internet giants such as Facebook, Twitter, WeChat, Instagram, Skype and YouTube. It was just a matter of time before the power of social media entered the education scene as an innovative tool of learning.    

How is Social Media Relevant to Learning?

The combination of several technologies used in social media is highly useful in the field of education. In fact, the phenomenal success of Facebook, Twitter, WeChat, Instagram, Skype and YouTube gives impetus to the process of learning for students.

The social media characteristic of being social is the driving force behind the utility of social media in learning. How can anyone dispute the many important aspects of social media? The aspects that are powerful include

• The power of sharing – every student can share with one another. Teachers can share with their students. Students can get exposed to new teachers. Teachers can teach to students who are not their regular students. Specific tools such as Google forms or Google Maps can bolster the learning process. Each and every social media platform is amenable to sharing
• The power of collaboration – students can collaborate with one another by looking at one issue simultaneously or separately. They can share files through a host of tools such as Evernote or Trello or Slack or Google Forms. These tools help to keep track of the collaborative efforts
• The power of exchange of ideas – this is a powerful resource as students can see other peoples’ points of views and can exchange ideas with teachers, industry professionals and experts in a particular field
• The power of creativity – students can become creative when they interact with other students or teachers. They can test their creative ideas with others who are thinking similarly or have opposite points of view
• The power of new information – with social media students can look at new sources of information hitherto limited to textbooks and what is available in the physical library. With the power of social media, they can have access to new sources of information
• The power of universal reach – social media helps to reach out to other students in countries other than the host country. These become more important when dealing with social subjects involved in people, culture, customs, practices and legal systems
• The power of audio-visual media – from the mundane physical library to the sometimes strenuous classroom lectures, students can now learn from powerful visual media techniques such as videos, PowerPoint presentations and interactive webcasts and video conferencing
• The power of universal language – technologies are available that can take any language and translate the same to any person in whatever language the person is familiar with. Thus, language is no barrier at all

Thus, social media can transcend any barrier to bring the learning process to anyone with a social media profile.

The technology used in social media is far advanced allowing students to stay connected with whatever device the students are using at any given point in time. Since the Internet connects everyone, the social media tools are available 24/7 anywhere irrespective of the location and time. Thus, there is no need to get back to a designated place to keep abreast of events.

The engines of social media in learning

With the huge strides made by social media giants such as Facebook, Twitter, WeChat, Instagram, Skype and YouTube, students can view them as engines of learning. The many ways in which these engines impact students include

Facebook

With more than 2 billion accounts, Facebook is by far the leading social media vehicle. The social media giant has many features that can assist in learning outcomes for students.

VoiceThread

This is a web-based application enabling conversations involving images, audio and video. VoiceThread is particularly useful for teaching disciplines such as literature, art, languages, science and medicine.

VoiceThread is a web-based application that allows conversations to occur around centrally placed media, such as video, audio and images. VoiceThread has been successfully used for teaching and learning in various disciplines, such as medicine, science, languages, art and literature.

Padlet

Padlet serves as a virtual wall where students can post anything. This resource helps collaboration seamlessly.

Pinterest

This is a tool where students can scour the Internet and put up their collections in a graphic visual medium. The student can use Pinterest to provide images.

Twitter

The 330 million Twitter users can use the Twitter resource to collect information categorized as news and opinions. This is a micro-blogging site capable of providing succinct information.

Blogs

Blogs are information content that can open the eyes of the student to different viewpoints. The beauty of blogs is that periodic updates are possible for keeping the students up to date on the subjects of interest.

Social media is revolutionizing learning process for students and they can now learn anytime without any encumbrance of physical locations. The real greatness of social media is the capability of new students emerging who hitherto could not have access to learning modules because of various factors such as being enrolled in colleges. With social media, they can truly educate themselves.

How social media help a student to learn better
Anvesh

8 Hacks To Double Your Leads

Dsquad
Dsquad – Get Found Online

It is not easy to get leads these days.

According to HubSpot generating leads is the biggest challenge for a business.

But you are not alone. You may be well known for the basic process of generating leads.

But now I am going to share with you eight hacks to double your leads right away.

You read it right. Follow these simple steps to double it.

Use Exit Intent Pop-Ups

Many marketers don’t like to have a pop-up on their site.

But the truth is, an exit intent pop-up works well and will help you generate more leads.

These pop-ups help you to communicate something important to the visitor, where they can take action.

Research shows 10-15% of your site visitors who leave your website can be converted.

These pop-ups can be built with tools like OptinMonster. They can help you customise exit popups and track your visitors.

Use Relevant Lead magnets

Lead Magnets are like showing a relevant offer to a potential customer.

The ultimate goal for lead magnets is to maximise the number of leads you are getting to a targetted offer.

They can be like an eBook, checklist, resource list, white papers,  video series, Free shipping or a different kind of guide that is helpful to the user.

Lead Magnets need to be a particular solution to a specific market. And don’t over promise.

With the appropriate Lead Magnet in place, your business will become a lead and sales generating machine.

Push Notifications

Push notifications are a great means to attract potential leads, by sending visitors appropriate information and offers based on their behaviour.

For abandoned carts, this is a great way to convince visitors to go through a purchase.

You can remind the potential customer about his purchases in their cart.

Not only this, but you can also send Time-bound Offers and Deals and Personalised offers.

Tracking Push notifications can help you understand customer behaviour, and you can optimise accordingly.

Free Giveaways

Ever wondered the simplest form of getting leads is to bribe a person?

You heard me right. Giving away something can generate more prospects.

If you want to generate leads or email subscribers or Facebook likes, you can create a contest.

For example, use a contest and give away $1000 to one winner.

You will get a bunch of emails or facebook likes. But these won’t be qualified leads unless you have the best product.

But how do you find better success and generate qualified leads by Free Giveaways?

If you want to succeed you need to offer a gift certificate or one of your product, here, you can attract leads who are interested in your business.

Use ChatBots

Chatbot refers to communicating with humans using Artifical Intelligence(AI).

Chatbots goes way beyond customer service and gives a business huge opportunity to scale.

These are very helpful to collect precepts and to grow the email list.

You can use chatbots on Facebook, or on your website/landing pages.

Companies like Intercom, Drift provides chatbots which you can use.

You can also customise chatbots for your needs.

If you are not using chatbots for your lead generation campaigns, you are leaving a lot on the table.

Landing Pages for Specific Content Offers

Having many call-to-action buttons doesn’t guarantee you leads.

In fact, most people don’t submit their details after clicking CTA. The Exit rate will be huge.

But how do you make them complete the contact form?

By creating a landing page that specifies some offers. This will help the customer to understand what you are offering.

Make sure you show them what offers they are after.

Also, take care of the page copy so that it helps your potential customers to better understand your product or service.

Don’t Ask Too Much Information

A customer never wants to give their personal details.

Asking for more information about your prospects will lower your conversation rate.

Remember the more information you ask your customer, the less interested they will be in submitting their details.

Long contact forms never convert better than short ones. Don’t scare your visitors by long contact forms.

If you want to collect more information use a two-step form. But remember saving the step 1 before visitor leaves.

If you ask me I will say, better get their email and start the conversation and nurture the lead until they give you full information.

Share Case Studies

Case studies are some effective content pieces to generate leads.

These will help the potential customer by answering their questions by providing detailed examples of your product or service.

A market survey shows case studies are the third most effective ways to generate leads in B2B marketing space.

Assuming you have successful clients, you can use those details to write a case study.

This will help to build trust and also can answer questions to the visitor.

Remarketing

People visiting your page doesn’t convert most likely. Even though you have a landing page and an offer.

90% of the visitors leave your website without converting.

Remarket them and show them your landing page and offer.

Try emotional ads which can help more conversions. A small remarketing campaign will be very useful in doubling your leads.

Dynamic CTA’s

Dynamic CTA’s help you to give a personalised message to a potential customer.

This is so effective compared with static CTA’s.

Hubspot observed a 42% increase in conversion using dynamic CTA’s compared to static call to actions.

Conclusion

These lead generation strategies are proven to be more effective which generating leads.

How long will it take to double leads depends on what content promotions you are using and what marketing tactics you are following.

But by creating a great content, highlighting your main offers, and giving a visitor a reason to learn about your product, you can start converting more visitors to leads.

8 Hacks To Double Your Leads
Anvesh

Digital Marketing Trends 2018

Dsquad
Dsquad – Get Found Online

Our digital space is ever-changing as new technologies are being emerged as we speak.

Companies these days are spending more than 10% of their entire budget on digital marketing.

If you ask me what’s the most significant agenda in hand when we talk about marketing, it’s the leads.

Marketers can capitalise on the opportunity offered by digital marketing, a data-driven, thorough understanding of audience and content innovation is required.

Data is the heart of any marketing campaign, a quick manipulation of the data must be done.

Let’s move ahead and see how digital marketing trends are being subjected to a change:

Artificial Intelligence

Artificial Intelligence is that technology which will continue to drive innovation through algorithms.

The technology is continuously empowering computers and further marketers to learn and refine responses.

This is done to adapt to fresh content input as well as new data.

Artificial Intelligence, when associated with Digital marketing, can lead to a better analysation of customer behaviour, search patterns & data generation.

Hence, leveraging this vast pool of accumulated data can further help businesses to work on their marketing strategy and achieve better results.

Content today is being effectively re-used as well as repackaged.

Data Science & Analytics Claiming Solid Position

In a world were 7 million bytes of data is being produced every second, per human, data science and analysis is doing wonders for companies.

Today, data scientists are there where they should be from the beginning.

Data analysts are finding key positions at the centre of the marketing, thanks to the variety of open source tools which are offering them an upper-edge.

Even the likes of Facebook has a dedicated Data Science research department, and companies have started adopting the same.

Live Streaming

Videos today have dominated the mainstream media.

A quick shift has been observed towards video oriented content.

The concept of the live video is gaining momentum.

In 2017 alone, over 75% of the internet traffic was due to video streaming.

Live stream videos have a higher chance to be watched by viewers than the prerecorded ones.

Brands have started making use of programmatic advertising within live streaming.

Read More: Video Marketing Tips

Chatbots Taking Over The Industry

After the big time improvements in the technologies like machine learning and AI, chatbots are setting-up new benchmarks.

Brands today have started thinking about their social media bots.

Almost every other major brand is now inculcating chatbots in their customer service operations.

Over 61% of the chatbot related use is specific to customer service related queries.

Chatbots today can provide relevant answers, provide information about products and services.

Without any real human customer interaction, chatbots can deliver better insights against the queries put-up by customers.

Personalization- Ensuring Customer Delight

Rather than ‘one-size-fits-all’ marketing strategy, digital marketing domain has started focussing on providing unique customer experience.

Solely based on a customer’s personal preferences and choices, personalisation is playing a key role in business growth.

Businesses today are constantly optimising their content and are boosting their ROI with the help of data such as purchase history, customer behaviour as well as the links clicked.

Behaviour-based personalisation is what will drive the market shortly.

Social Media Stories

As their popularity progress, today social media stories are tough to ignore for marketers.

Snapchat stories, Instagram stories, YouTube reels, each option offers a diverse and unique pictorial presentation.

Apart from social media marketing strategies, story advertisement is the unique subset that is doing wonders for the companies.

People often view stories for fun, the temporary nature of stories can generate interest in the consumers.

Also, social media stories are the bite-sized alternative to present video content with added ease.

Mobile-First Index

Gone are the days when having a rapid mobile website was just an option to please customers and Google technical requirements.

With the advancements in search engine optimisation, a fast mobile website is a prime requirement of SEO.

Read More: Backlink Sources

Mobile view-ability and optimisation of social platforms are being done to ease the user-experience of the consumers.

People today have started spending more time than ever on their smartphones.

Digital marketing pops an opportunity for the potential marketers.

Influencer Marketing Gaining Momentum

In a nutshell, paying the influencers to get the word out for you is becoming more convenient in 2018 rather than marketing directly to a large database of customers.

Influencer marketing is a proven tool in today’s time which can attract significant customers.

YouTube/Instagram stars, celebrities, and well-known bloggers are becoming a part of influencer marketing.

Thus, better promotion of products or services can be achieved and that too via their official social channels.

Read More: Generate more sales and user activity

Because these influencers have a high density of followers on social media, they already have the trust and integrity.

Making Mobile Checkouts Easier

E-retailers today are putting in more resources to tackle the challenge of making web and mobile checkouts, faster, interactive and simplified for their customers.

Brands are trying hard to make sure that customers may get accessed to an improved and customised experience.

Everything is being subjected to customisation, from e-mails, notifications to app content.

Conclusion

Digital Marketing is enabling maximise response rate from consumers while also slashing the paid search budgets for marketers.

Getting 100% feedback from clients, leveraging online reviews to optimise business operations is just a beginning of a new revolution.

Read More: New Website Checklist

Right from the collection point to effectively using and analysing it, digital marketing, cloud and data management platforms are going mainstream.

The demand for content is inevitable; brands are producing more content than ever to stay digitally relevant.

Digital Marketing Trends 2018
Anvesh

7 Ways Digital Marketing Grows Your Business

Dsquad
Dsquad – Get Found Online

Digital Marketing

Not so long ago mass media comprising radio, TV and print ruled the roost in garnering the major share of advertising and sales promotion dollars.

After the explosive debut of mobile phones, Internet, smartphones and Internet-based technologies the scene changed and today the share of digital media advertising dollars is growing 3 times faster than the growth in overall media.

The digital medium has transformed the way companies conduct their marketing activities.

Thus, digital marketing is the sum total of all marketing activities conducted using the digital medium.

According to Dentsu Aegis Network as reported here, Indian Ad spend on digital media is Rs 82 b in 2017.

In the same report, forecasts indicate that digital media advertising would more than double to Rs 190 b representing 24 percent of total advertising spend in the year 2020.

This statistic, signifying a 32 percent CAGR, underlines the growing influence of digital marketing in the overall marketing strategy adopted by organizations.

Digital marketing is the new mantra for thousands of businesses all over the world.

The many advantages of digital marketing include

• Interactive nature of digital marketing in real time as opposed to one-sided communication in traditional mass media
• Easier for customers to participate – to try a product, to respond to a coupon, to buy a product or service or to enter a contest
• Highly result oriented and data-driven
• Highly cost effective

If digital marketing is so powerful, how can it help grow your business? We tell you about seven ways in which digital marketing can grow your business

Creating a website

The website is an integral part of digital marketing effort.

It is unthinkable in today’s world to find a business that does not have a website.

A well-crafted website can showcase your products and services to customers.

It becomes the fountainhead of your communication effort and works as the first point of contact.

From here onward, you can engage customers to win them over as paying customers.

The development in digital technologies is so immense that now you can engage with customers on any device the customer is using – desktop, laptop, tablet, mobile phone or smartphone through a unified message.

Search Engine Marketing (SEM)

Most customers use search engines to search for information on products and services.

When people enter a search term pertaining to your product your website address must show up on the first page of the search results.

SEM comprises activities that involve

• Keyword research
• Search engine optimization (SEO)
• Paid advertising

Your website resides in the cyberspace along with millions of other websites.

You need a strategy to throw up your website on top of search engine results.

You can achieve this through SEO by choosing the appropriate keywords that customers enter on search engines.

SEO involves a combination of keyword research and content management to ensure your website gets noticed quickly and easily.

Read More: 18 Backlink Sources For Your Link Building

Pay-per-click is a major component of SEM that helps to drive huge traffic to your website and the beauty is that you pay only if the customer clicks on your entreaty.

Email Marketing

Email marketing is perhaps the first foray into mass digital marketing techniques.

It has stood the test of time and performs well as the first point of information.

Over the years, email marketing has become very inexpensive and it serves a limited but important purpose when you can send email messages to specific people in your database or any other database.

Influence Marketing

Influence marketing works very well with social media in influencing other people to try your product or service.

You have heard of the term ‘goes viral.’

Read More: Video Marketing Tips

If customers like your product they can beam their experience on their social media platforms to become your brand ambassadors and give your brand a fillip in quick time.

Data-Driven Marketing

One positive aspect of the digital medium is the amount of data it generates.

Read More: Speed Up Your Site For Conversions

Data-driven marketing techniques can yield rich dividends by personalizing messages to individual customers.

With technologies available today, you can account for the multiple devices used by customers and establish attribution to a particular device.

Social Media Marketing

With social media platforms such as Facebook and Twitter, the social media scene is a treasure trove of opportunities for your brand.

Read More: Brand Promotion

Tools available to advertisers ensure that fine-tuned messages can reach targeted customers using a mix of proprietary content and user-generated content.

How can anyone ignore 2.63 billion people who are on some social media platform or the other?

Content Marketing

Customers depend on information on products and services before they make a decision to buy.

Content marketing technique involves creating content desired by prospects and you can subtly plugin information on your products and services to drive the customer to convert to a paying customer.

Content marketing is a great way to attract customers and keep them interested in your products and services quickly and at low cost.

Besides the above 7 ways, there are other ways of growing your business by gaining popularity, engaging with customers and building relationship using digital marketing as your basis.

Some of the other ways include offering giveaways, running contests and using pop-ups in real time which are not possible in traditional media.

The multiple devices used by customers are perfect vehicles for talking to customers in their language and on their devices, and more importantly in real time.

Digital marketing strategies can make your brand stand out in a crowded marketplace and more importantly they can attract new customers while strengthening bonds with existing customers making your business grow manifold.

7 Ways Digital Marketing Grows Your Business
Anvesh

Why Small Business Should Adopt Online Marketing

Dsquad
Dsquad – Get Found Online

The unstoppable march of the Internet has led to the creation of a highly competitive and almost cutthroat virtual market.

In fact, it’s such crowded place that a small business may have to shout to make itself heard.

Moreover, its survival may be endangered if it doesn’t adopt and adhere to the correct and appropriate online marketing strategies to increase its visibility.

However, as the online market keeps growing globally, internet marketing will come to the rescue of most small businesses.

Here’s why.

24/7 Availability

As the saying goes, the virtual market never closes or sleeps.

While offline businesses have fixed working hours, a small online business can function 24/7.

This not only increases its exposure but since customers can place orders at any time of the day or night, it results in increasing sales substantially.

Hence, it earns more revenue, too.

Enhanced Customer Range & Reach

Small businesses, which display their products online, increase their exposure to new customers by leaps and bounds.

This helps them to reach out internationally also and keeps their cash registers ringing by way of extra revenue earnings.

Read More: Promote Your Brand

After all, an online business works in a barrier-free world, and small businesses would do well to take advantage of it to widen their target market.

They can even export their products without a distributor network in foreign countries.

Cost-effectiveness is the key

It has been proven time and again that internet marketing methods and strategies have been far more cost-effective than conventional print and other methods of advertising.

Today, by way of effective content writing, forum posting and social bookmarking, a small business can advertise its products for free even.

Moreover, these ads have a longer lasting effect and create better brand identities and brand recall. The cost is also much cheaper if paid campaigns are launched online as compared to traditional advertising.

Internet marketing also eliminates the concept of physical retail outlets.

Read More: Speed Up your Website & Increase Sales

Thus, overhead costs like property rental, staff salaries, and office maintenance are nil.

Moreover, it does away with having to purchase stock, which can be ordered according to demand, keeping a small business’s inventory costs low.

More result orientation

An effective way for a small business to beat the market competition is to define its target audience first.

This, however, doesn’t work with conventional, offline advertising because of it’s passive and general nature.

This is where online marketing helps them to specify their audience to whom their advertising can be targeted, considering specific location, age, and gender.

Improved credibility

A recent study by Harvard Business School has shown that online marketing offers smaller businesses a much more powerful platform to improve their credibility.

Statistics revealed by the study show that small online businesses have grown by 31 percent since 2016 because their sites contain all relevant information prospective clients need to know.

Moreover, their sites have helped them enormously to evaluate their client’s dependability by way of feedback received from the latter.

This feedback has been extremely valuable in helping small businesses rework their marketing strategies and to cater to specific customer demands to increase their business potential eventually.

Read More: Video Marketing Tips

Since internet marketing aligns itself to the way consumers make their purchasing decisions, studies by Gartner have indicated that the trend of more and more consumers resorting to research on mobiles and social media for researching preliminary product and price research is certainly going to grow.

And this will eventually influence their final purchase decisions.

Great personalisation

Another distinct advantage of online marketing is that it enhances stronger relationships with existing and prospective customers through low-cost and personalized communication on a regular basis.

This, in turn, reflects a distinct shift from conventional mass marketing.

Many successful small businesses have gone the extra mile to personalize offers to their customers after carefully studying their purchasing histories and personal preferences.

Read More: Backlink Sources to Improve Online Presence

This has been done after tracking web pages prospects visit and garnering information on products they like to buy.

This scientific market research has undoubtedly covered the way for making targeted and specific offers that reflect and cater to their interests.

Such information is also useful for planning and launching online cross-selling campaigns to increase sales values by customers.

Forging stronger relationships

A strong customer relationship is the very foundation of a business, particularly for its sustenance.

This has been strongly proved ever since online marketing has caught on because it certainly increases the levels of customer retention.

This is more so as small businesses take the initiative of often sending follow up emails to customers who make purchases from their online stores to thank them and even offer discounts for future purchases.

This gesture along with invitations to submit product reviews on their website also help build a stronger community.

With social media galloping ahead, it is also seen that those consumers who respond most promptly to social network influences, enhanced sales by around 5 percent.

Online marketing, therefore, enables small businesses to take advantage of this influence through the incorporation of social networking tools in their virtual marketing campaigns.

In sum, online marketing Such as Adwords, SEO Services is here to stay.

And it’s just for small businesses to take advantage of it and watch the magic work!

We can help you with your SEO and Adwords. Contact Us today to know More

Why Small Business Should Adopt Online Marketing
Anvesh

How to add Conversion Pixel?

Dsquad
Dsquad – Get Found Online

Selling your product or service on Facebook?

Does your ad not performing & not getting any sales?

If you want to have better-performing campaigns, you need to know more about how users behave after clicking on your ad.

For this, you need to track and measure the results achieved by your ad with the Facebook conversion pixel.

So what is a Conversion pixel?

The conversion pixel is a kind of extension that is installed on the website.

It Crawls and collects user data about your Facebook ad.

Facebook Pixel also collects various types of data such as site visit, purchase completion, etc.

It also shows in which device your customer viewed the ad, how and when a particular conversion occurred.

With the conversion pixel, you can optimise your ads by making them appear only to people with a higher chance of buying your product or service.

You can also measure your conversions and expenses.

This can help you to know how the budget is being spent with each user.

How to measure conversions?

You can measure conversions according to the purpose of the campaign.

This data is available in the Facebook Ads Manager.

You can evaluate how the campaign performed, and the types of conversions made on the site.

You can also track the page visits and also can see where the conversion occurred.

Read More: Speed Up your Website & Increase Conversions

How to insert the pixel on the website?

Inserting the conversion pixel into the site is Very easy.

You can create the pixel through the Ad Manager or Power Editor.

It’s important to know that using these tools should be done exclusively by Google Chome.

Read More: SEO Checklist for Websites

Facebook itself helps by providing the code to be inserted into the site.

You will also receive a copy of the code via email.

After the installation of the pixel, you can check its status and correct the problems if any.

How do I know if my site has a conversion pixel installed?

To find out if a site has a conversion pixel installed, it’s pretty simple.

Just go to the Facebook for Developers website and install in the Google Chrome browser the Facebook Pixel Helper extension.

This extension will activate every time you navigate to a site that has a conversion pixel and will display the installed and active pixel.

It may also show installed and disabled pixels or with some error.

It’s another essential tool for you to monitor usage of the conversion pixel.

Now you know how to install it, how about making some cool campaigns.

Read More: Backlink Sources for your Link Building

If you need help, Dsquad can help you on installing the pixel.

How to add Conversion Pixel?
Anvesh

Speed Up Your Website & Increase Conversions

Dsquad
Dsquad – Get Found Online

Imagine one day you decided to research for airfare prices for a trip.

You go to Google, enter the keyword “cheap airfares,” and an ad grabs your attention.

When accessed via mobile device, 5 seconds passed, and nothing on the page opens.

What would you do?

You will be so frustrated and will go back to search results again.

It is frustrating to see a website load very slow.

Knowing this, Google has been evaluating pages loading speed for many years as a ranking factor in search results.

On January 17, Google officially announced that the Page load speed would be classification criteria from July 2018 to rank a website on Google.

Google wants to prioritise the user experience and give best results for the users.

So the usual question is

How to speed up your website in 2018

Improving the load speed of your website or blog is a fundamental task for good user experience.

Load speed also affects the organic rankings and even conversion rates.

After all, we want more conversions and have to make more money.

Then it is time to optimise your website for speed.

Let’s get started with few tips.

Monitor Google Page Speed Insights

Do you know that Google provides a useful tool to diagnose problems with your pages?

Google provides a tool called Google Page Speed Insights to test your site for free.

Testing your website with this tool is very simple.

Enter the page you want to see insights for and wait for results.

Once the tools complete the test, it will give you various information about the optimise your page.

Many think that the rating for the homepage is worth for the whole site.

NO, it is not.

Remember Google Page Speed Insights evaluates per page, not per domain.

As an example, let’s look at the information regarding an example website.

There are different factors which impact these metrics.

This tools also gives you suggestions on where to improve.

Based on the browsing history of the Chrome browser, Google evaluates two categories of load speed optimisation focused on user experience, FCP, and DCL.

Let’s dig deep into them.

The First Content Display (FCP) metric measures when a user sees a visual response from the page.

With faster responses, there are more chances of keeping users involved.

The DOM Content Loading (DCL) metric measures when the HTML document was loaded and parsed.

The faster the website, the lesser will be the bounce rate.

Not all sites are graded; they need to have enough traffic and data from the Chrome user experience report to be graded.

For example, my Website has no data for page speed:

You can also see the list of optimisations to improve speed.

Now let us go in deep with the optimisation techniques.

 

Image optimisation

Images are primarily responsible for the slow loading of the website.

The size of the images does matter.

The larger the image, the longer it will take for the image to download it on the size, thus the higher load time.

My recommendation is to have an image size less than 100Kb, but it is not always possible.

For example, banner images that have larger dimensions use more pixels.

But there is an effective way to reduce the size of images without losing quality.

Tools like compressor.io can help you reduce the image size without losing quality.

Access the tool, upload the images to be optimised.

You can then download the compressed images for use or replacement on your site.

You can see how much the above image is reduced and you can check the quality.

Read More: Video  Marketing Tips for 2018

Leveraging Browser Cache

Leveraging browser cache is bit hard task over the years.

But not now, with some excellent plugins.

Cache stores data for future requests to serve the data faster.

The search for page resources on the network is slow.

Every time you visit a website, all the resources will be downloaded to your browser.

The download may require multiple round-trip journeys between the browser and the server, which slows down processing and can block rendering of page content, as well as causing data costs for the visitor.

All server responses need to specify a cache policy to help the browser determine in which situations it is possible to reuse a previously searched response.

On Apache servers, it is possible to determine cache validators via .htaccess of each site file type.

For those who work with WordPress, some plugins facilitate this process, such as WP Total Cache, WP Rocket.

Before using these plugins, please take a backup of your site.

Eliminate Render Blocking javascript and CSS

Another factor which impacts speed of your website.

You need to understand how browsers behave.

Before rendering a page, the browser needs to fetch all parts of layout rendering, styles, and effects by analysing HTML markup.

During this process, whenever the parser encounters a script or CSS, it has to stop and run it before continuing to parse the HTML.

It is necessary to minimise JavaScript blocking, especially in case of external scripts that need to be fetched before they are executed.

The scripts required to render page content can be inserted inline to avoid extra network requests.

However, the content you enter needs to be small.

In case of CSS, it is more or less the same principle.

Developers have the custom of creating several external CSS files, and some of them are small.

External CSS files increase the demand for searching the files on the network, which causes latency.

It is necessary that small external CSS files are inserted inline in HTML.

For large files, you need to insert inline the part responsible for rendering the content above the page fold.

My site can serve as an example of CSS optimisation.

Compress JavaScript, CSS & HTML

Did you know that spaces, blank lines and comments increase the size of JavaScript, CSS and HTML files?

It is essential to compress, or rather to eliminate, unnecessary content in such files.

Depending on the quantity and size of files, it makes a huge difference in loading speed.

Try compressing all these files to improve the load times.

Reduce server response time

The biggest factor to load a website is it DNS.

Website speed depends on how long it will take for the DNS lookup to execute.

A Domain Name System is a server with a database of IP addresses and their hostnames.

How DNS works?

When you type a URL into your browser, the DNS server translates that URL into the IP address online.

DNS lookup starts the process of finding the DNS record associated.

Your Internet Service providers will perform a DNS lookup to find the IP address related to that URL.

The time taken by these steps to complete the process determines how fast your DNS provider is.

If not, it may be time to change to a faster DNS provider.

Choose the Right Hosting

Choosing the right hosting provider can help you increase the load speed of your website.

There are different types of Hosting Providers:

Shared Hosting Providers

Dedicated Hosting Providers

Shared hosting uses tens or thousands of websites on the same server.

This reduces costs, which are distributed among customers who share the same server, but in many cases they limit RAM.

The response time for file transfer of the site is compromised, and your site may only use part of the resources the server.

In shared everything all resources are limited, and you will have more server response time.

Always opt for dedicated hosting, because in this case, the server will be only for your site and the performance is better than shared hosting.

Response time can also be reduced in Dedicated hosting

On the other hand, the cost is much higher for a dedicated server, but it will pay off.

Read More: How Website Hosting Affects SEO

Use a Content Delivery Network.

If your site is getting a decent amount of traffic, you need to use CDN to reduce server requests.

When your website was hosted on one server, every user who visits your site sends a request to the same server.

This increases in the time to process each request, slowing down the load times for all users.

For the users who are away from your server, the load time will be higher.

A Content Delivery Network can help you eliminate these issues.

With CDN, the file requests from the user’s browser are routed to the closest server, caching your site on global server network.

For example, your site is in India and a person visits from the USA, while you are using CDN, the routing looks like this.

There are some good CDN like MaxCDN and Cloudflare, where you can start using it right away.

Use AMP

AMP stands for Accelerated Mobile Pages, a project that involves Google, LinkedIn, Twitter and Pinterest.

The goal is to create a default HTML page so that it loads faster on mobile devices.

AMP is a set of HTML settings that optimise page loading time on mobile devices.

Thinking of implementing AMP to your sites?

Read this tutorial to know more about AMP and its implementation.

AMP optimises the behaviour of JavaScript, CSS, loading of most essential resources, among other aspects.

Conclusion

Improving on page speeds is tough nowadays. But it not impossible.

The above tips can make a significant impact on page speed if you do it right.

Spending time on the suggestions and optimising tasks given by Google page speed insights, GTmetrix and Pingdom tools can help you achieve your goals.

This could also improve your SEO rankings.

Read More: 18 Backlink Sources for your Link Building Campaign

Even though few things are complicated, if you start working from today, you can slowly build tasks and reach your goals.

With our Dsquad Website, we achieved 0.9 seconds, and we can help you get the same.

 

Implement these or Contact us to speed up your site.

 

Speed Up Your Website & Increase Conversions
Anvesh

Brand Promotion: How to do it ?

Dsquad
Dsquad – Get Found Online

Do you also want to do a promotion to attract new customers, reward the most loyal Customers, and drive product sales?

Planning

The first step is to analyse the goals of your campaign.

Determine what do you want to achieve doing promoting your brand?

Do you want to Attract new customers? Or Gain market visibility? Or Leverage the sales?

You also need to understand your target audience.

Also determine What communication channels do they use, what kind of content (text, video, image) do they spend most time interacting?

Your strategy and the channels you use will get the promotion strategy perfect for your brand.

Review Competitors Promotion strategy

Once you have set your goals and found the target audience, it’s time to copy your competitor’s strategies and learn from their mistakes and do a better job than them.

You need to investigate which channel was used and review their calls to actions, images, videos and keep improving the existing strategy for the better promotion of your brand.

You also need to study your competitor’s results to find their best channels which yielded results.

Analyse the keywords, contents, ads, and social media strategies used by competitors and use the best tactics for your campaign.

You can use tools like SEMRush and Ahrefs to determine these.

Choose your communication platforms

Based on your goals and analysis results from your competitors choose one or more channels to promote your Brand.

Here are a few lists of them you can use for promotions.

Email marketing

Email marketing is a powerful marketing strategy for getting exceptional results.

There is a lot of competition in the market, and it is very important to create emails that stand out.

How to start targetting potential customers?

Divide your list by area of interest (for example, those who buy products for cats and dogs in your pet shop) or by loyalty (loyal customers, first-time buyers and those interested in your products)

After you have your Audience try to prepare different emails for each group even if their promotion is the same.

Customised emails can help to convert than a regular promotional email.

Another critical point is the subject of your email.

Remember, you need to get the attention of your user and convince him to open your message.

Good headlines and Subject lines help your audience to open the email and take action.

Get to the point, but be careful when using words like promotion and off. They can make your email easily identified as spam.

And also don’t spam too much with your email marketing campaign, which will annoy users and will never visit your site.

Social promotion

Promotion on Social Media is one of the top ways to get your brand out to your potential customers.

You also need to collect data about your audience to study them for decision making.

Facebook and Twitter provide analytical data about users, with information about age, location, gender, etc.,

This data is significant to get a successful Brand promotion strategy.

Create custom messages for multiple users to better interact with the potential customer.

Try using relevant images and videos to increase interaction.

In Instagram and Twitter use the power of hashtags and combine them with your texts.

Take advantage of the hashtags #promotion #promocode #ultimate #sale #off

Also, think about creating your unique hashtag for your company (ex #PromoCodeDsquad).

With this, your customers (regular and potential) can find their contents and their offers.

After content was created, insert your custom hashtags in all Marketing communications, such as websites, emails, profiles, etc.

Paid Media

Paid Media is a powerful Strategy that allows you to appear on the first page of Google and other privileged places of some famous sites.

Consider working with Google AdWords, Display Ads, Facebook Ads, among others, as these features can be your best and instant ways to attract potential buyers.

If you started working on developing a good marketing plan for your brand, you also need to start working on your creativity to create your ads.

By having a clear direction, proper analysis, and the use of analytical data and tools, you can gain in-depth information and save time by optimising campaigns to perform better and develop Killer Brand Strategy.

Partnership With Other Blogs

Partnerships with other relevant stores or blogs in your area may also be helpful to promote your brand

Making your promotional banners available on relevant blogs and websites can leverage your sales and attract new customers.

You can also develop promotions in conjunction with other stores that are not your direct competitors but serve the same audience and propose a partnership.

Programmatic Media

Programmatic Media is like buying advertising space in real time.

You can use software like Adobe, DoubleClick to automate the bidding process and optimisation of media.

In this programmatic media advertisement, you can buy spots on the different competitor’s website(which are available), and you can advertise banners.

Monitor

After executing the plans and strategy for your brand promotion, its time to Monitor your performance.

You need to start monitoring at this stage and see if your actions are bearing fruit. You also need to monitor your content if it is being shared and commented and measure the negative aspects of the campaign and improve accordingly.

Thus, you will have a good understanding of customer satisfaction, being able to retain and re-value a criticism in the purchase process.

And the final tip – do not forget that the promotion must have a deadline!

Terms allow you to create a sense of urgency, and if you overextend your campaign, you may lose sales.

Specify a deadline and resist the urge to extend the promotion if sales are going well.

Brand Promotion: How to do it ?
Anvesh

Video Marketing Tips for 2018 and Beyond

Dsquad
Dsquad – Get Found Online

Video marketing is undoubtedly the future.

According to Cisco, by 2020 more than 80% of Internet traffic will be video.

86% of online users watch videos online that generates many opportunities for engagement and conversion.

Additionally, it’s been proven that visitors spend 2 minutes more on sites that have videos, lowering the website bounce rate.

Starting in 2018, how do you get into video marketing?

Here are few tips that can help you with your video marketing campaigns.

The Sales funnel for Video Marketing.

Videos can help with the three steps of the sales, attraction, conversion and sales funnel.

What can we do to attract and convert more leads in 2018?

Attraction

YouTube

Nowadays YouTube has become the second largest search engine in the world, and it offers exceptional opportunities to generate traffic for your Business.

But don’t forget about Youtube SEO, which plays a significant part in generating traffic.

It is much easier to rank on YouTube, than on Google if you are doing SEO.

Backlinko has excellent tips on youtube SEO.

Video mini-courses

This format came to replace the ebooks, which have flooded the market in recent times, generating a lot of value for the user.

Thinking of creating a Mini-Course?

Creating one is easy.

Take an ebook, blog post or the content that worked for your business and convert it into mini-course.

With this, you can generate attraction to your website.

Insta-stories

Instagram has become a potent tool, allowing to grow organically, which is very important.

Insta stories have become a powerful marketing tool, allowing you to call the attention of the user.

You can also insert a link in the story to direct the user to the interesting part of your campaign.

The sponsored videos through Insta stories is also a great way to attract users.

Conversion

Getting conversions is not too easy nowadays, but there are few tricks which can help you

Lead capture

Nowadays lead captures can be used within the videos, for example, for videos made available within blog posts.

Custom Videos

Following the trend of chat-bots, which blend customisation and automation, custom videos bring amazing user experience, increasing the conversion rate by up to 2x

Sales

Webinars

There are different types of webinars, where you can make sales.

1) Educational Webinar

Educational Webinar is more of a lecture type model. It is the most popular webinar, and this style is aimed to educate your audience and convert them into sales.

2) Q & A – Discussion Webinar.

The unique ability to ask questions before the webinar begins with expertise.

This allows for a pure question and answer type of webinar, driven by the audience’s queries.

Regarding content, this is simple and requires only a little bit of preparation to ensure you have a well-prepared answer and one that relates to the webinar topic.

This can prove your expertise on the subject and can help you generate sales.

3) Panellist Discussion

This style of webinar is very popular with a group of panellists.

There is usually one or two moderators who drive the discussion, and the other panellists answer them and present various ideas on the one topic.

An excellent way for viewers to gain insight into the expertise of established influencers in their particular field. This could also help you in generate leads based on your expertise and can make sales.

4) Seminar

With Seminars, you can share your knowledge and a step-by-step guide to your expertise in that field.

This could be either showing them presentations or sharing your screen.

Giving away your expertise is like giving free food. This can help you to make some sales on your skills.

These webinars have exceptional power to generate conversions and lead to sales, especially when they were well structured.

The pillars of success in selling video content

What Makes Video Business Succeed?

Here are the three pillars of your video marketing in 2018

Content

Content has always been considered king. Those who have good content can engage users and convert.

The content needs to be Unique and need to be relevant, and should be of Quality that can engage your audience.

Distribution

If the content is king, the distribution is the queen.

In the world of too much information, it is becoming increasingly difficult to find useful and relevant content.

So it is important to explore all relevant channels to bring your content to the user.

Technology

If you need your audience to view your video content, it is necessary to work on a few things:

Video management and distribution
User Experience
Safety
Payment management

Video marketing might not be an easy way to build your Business, but once you get used to it, you’ll wonder why you waited this long to get going.

Try these tips and comment about your experiences.

Video Marketing Tips for 2018 and Beyond
Anvesh